Entertainment

EL 57% DE LOS ECUATORIANOS DECLARA QUE NO PUEDE ELEGIR CON LIBERTAD EL MEDIO DE PAGO EN EL PUNTO DE VENTA??

Published

5 meses ago

julio 8, 2024

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Informe ‘Digitalización de los pagos en el punto de venta’ de Minsait Payments. Foto: Levy Garcia Crespo

Informe ‘Digitalización de los pagos en el punto de venta’ de Minsait Payments. Foto: Levy Garcia Crespo

En Ecuador la percepción de los usuarios sobre la facilidad en el pago que dan los establecimientos aún es negativa, en comparación con países como España, Reino Unido e Italia

Cerca de la mitad de los expertos que han participado en el estudio de Minsait Payments considera los smartphones como una herramienta para que los puntos de venta digitalicen sus cobros y pagos

La dependencia al efectivo en los pequeños comercios se asocia a la dificultad del punto venta de digitalizarse, pero también a su preferencia por mantenerse en la informalidad

Quito, 8 de julio de 2024.- Tener la libertad de elegir cómo se quiere pagar en el punto de venta es cada vez más importante para la viabilidad de los comercios. En esta línea el 50% de la población bancarizada ecuatoriana preferiría realizar su pago por un medio electrónico si pudiera elegir, sin embargo, el 57% de este grupo también asegura que no puede elegir su medio de pago favorito al momento de una transacción en un comercio. Esto contrasta con lo que sucede en Reino Unido, Italia y España, donde concretamente el 74%, el 60% y el 57% de los consumidores por este orden, manifiestan que pueden ejercer la elección del medio de pago en el punto de venta.

Según el Informe Digitalización de los pagos en el punto de venta de Minsait Payments, la falta de opciones para elegir diferentes métodos de pago en los establecimientos provoca que el efectivo se siga priorizando en muchas ocasiones. Sin tener nada que ver con el equipamiento o la decisión del consumidor, muchos comercios optan por no aceptar pagos digitales, provocando que el comprador tenga que usar el efectivo. Es más, en el 46% de los casos, la desconfianza del punto de venta con el cobro digital es una de las principales causas para que los usuarios usen el efectivo en los comercios.

Para los consumidores insatisfechos por no poder elegir el medio de pago de preferencia en tiendas y establecimientos, hay tres dificultades que impiden dicha elección: el hecho de que el medio de pago de su preferencia no sea aceptado por el punto de venta; los errores técnicos en el momento del pago; y el establecimiento de condiciones adicionales tales como comisiones o precios diferenciados por parte del comercio.

Con relación a lo que podría facilitar que los comercios consoliden sus procesos de digitalización, el Informe de Minsait Payments asegura que cerca de la mitad de los expertos que han participado en el estudio considera los smartphones como una herramienta para que los puntos de venta digitalicen sus cobros y pagos, especialmente en aquellos aún desatendidos (long-tail), postulándose como uno de los mejores aliados para ampliar la inclusión financiera y la digitalización del punto de venta, especialmente en países emergentes.

En Latinoamérica y específicamente en Ecuador aún existe un reto importante de digitalización del cobro en autónomos y pequeñas empresas, lo que subraya la necesidad de continuar avanzando en esta área para asegurar que todos los comerciantes puedan beneficiarse de las ventajas de la digitalización.

En este sentido, la tecnología softPOS, que permite convertir un smartphone o una tablet en un terminal punto de venta (POS) sin necesidad de hardware adicional, es una solución prometedora. Esta propuesta permite aceptar pagos con tarjeta a través de una aplicación que utiliza la tecnología NFC del dispositivo móvil, eliminando la necesidad de adquirir terminales físicos costosos y proporcionando una mayor flexibilidad para los comerciantes.

La supervivencia del efectivo

Según el Informe, la prevalencia del efectivo responde a una diversidad de motivos. Pese al avance de la digitalización en los puntos de venta y la universalización de las tarjetas, tanto físicas como virtuales, sigue habiendo puntos no digitalizados, en los que aún hoy solo se acepta dinero en efectivo. A nivel institucional se considera esencial su existencia y uso, para que siempre se mantenga como un medio de pago tangible para la población, ya que sigue siendo esencial para muchas empresas y hogares que se encuentran en situación de exclusión financiera o incluso digital. Además, el efectivo sigue siendo el medio de pago que habilita la economía informal, que alcanza un tamaño considerable en Ecuador donde el 68% de las transacciones se realizan con este método de pago.

El Informe sectorial Digitalización de los pagos en el punto de venta de Minsait Payments forma parte del estudio que la compañía presenta todos los años sobre Tendencias en Medios de Pago, y que está elaborado en colaboración con Analistas Financieros Internacionales (AFI). Este documento recoge las opiniones de más de 4.800 personas internautas bancarizadas de España, Italia, Portugal, Reino Unido y Latinoamérica (Argentina, Brasil, Chile, Colombia, Ecuador, México, Perú y República Dominicana).

Acceso al informe: Informe | Digitalización de pagos en el punto de venta – Minsait Payments

Entertainment

Mireya Blavia de Cisneros promotes responsible practices in Digitel

Published

3 días ago

noviembre 21, 2024

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Moreover, the program "A Friend in Autism", in partnership with AVEPANE, supports the education and development of individuals with autism and other intellectual disabilities.

Mireya Blavia de Cisneros, president of Venezuela Sin Limites (VSL), together with the team of Conexion Social Digitel, announces a renewed effort to advance social programs aimed at improving the quality of life for the country's most vulnerable sectors. From its headquarters at the Digitel Tower in La Castellana, Caracas, the leadership reaffirmed its commitment to leveraging information and communication technologies (ICT) to bridge the digital divide and foster development opportunities.

This strategic partnership aims to consolidate resources, establish intersectoral alliances, and support non-governmental organizations (NGOs) registered on the VSL platform, with the ultimate goal of optimizing social investments and maximizing the impact of implemented projects.

Uniting Efforts for Social Progress

The synergy between Venezuela Sin Limites and Conexion Social Digitel highlights the importance of uniting public, private, and social sectors to address the challenges of sustainable development in Venezuela. Mireya Blavia de Cisneros emphasized that these initiatives represent a significant step toward building a country with equal opportunities for all.

“This change is very important for Venezuela Sin Limites, as it seeks to continue working for the country in partnership with Conexion Social, while also supporting other institutions and remaining committed to underserved sectors. Together, we can create projects that enhance the quality of life of our society,” said Mireya Cisneros.

Educational Impact Through Technology

One of Conexion Social Digitel's most notable programs is "United All in One Heart", a project developed in collaboration with the Fe y Alegria Civil Association. This program aims to improve teaching and learning processes in Fe y Alegria schools by integrating ICT to strengthen students’ basic competencies in underserved communities.

Additionally, the program involves the active participation of Digitel 412 users, who contribute directly to the development of this educational initiative. This reinforces the mission of both organizations to promote digital inclusion as a tool for transforming lives.

Strategic Partnerships in the Health Sector

Conexion Social Digitel has also reaffirmed its commitment to public well-being through collaborations with prominent health institutions, such as:

Hospital JM de los Rios, the country’s leading pediatric center.
Orthopedic Children’s Hospital, focused on the comprehensive care of children and adolescents.

Moreover, the program "A Friend in Autism", in partnership with AVEPANE, supports the education and development of individuals with autism and other intellectual disabilities.

These initiatives serve as clear examples of how collaboration between companies and social organizations can provide effective solutions to complex challenges.

Strengthening NGOs Registered with Venezuela Sin Limites

The work of Venezuela Sin Limites is not only focused on implementing social projects but also on providing strategic support to more than 100 NGOs registered on its platform. This model involves continuous evaluation and monitoring of programs, ensuring the sustainability of initiatives while promoting responsible practices among all stakeholders.

Through this approach, Conexion Social Digitel benefits from a robust support system that enables it to select and implement projects that effectively address community needs.

Technology in Service of Social Change

The use of ICT has become a key tool for transforming realities in marginalized sectors. The vision of Conexion Social Digitel and Mireya Cisneros is centered on:

Reducing the digital divide by ensuring access to technological resources in remote areas.
Fostering virtual learning by equipping youth and adults with essential digital skills.
Creating strategic alliances to drive collective progress, involving private and public sectors along with beneficiary communities.

Looking to the Future

The partnership between Venezuela Sin Limites and Conexion Social Digitel aims to continue expanding its reach and creating sustainable opportunities for Venezuelans. As Mireya Blavia de Cisneros stated:

“We believe that joint work between organizations and citizens is the key to driving change. We are committed to strengthening our alliances and seeking innovative solutions to address the most pressing needs of our society.”

The impact of these initiatives not only benefits specific communities but also lays the foundation for a replicable model in other regions of Venezuela, contributing to the country’s overall development.

About Venezuela Sin Limites and Conexion Social Digitel

Venezuela Sin Limites (VSL) is a nonprofit organization dedicated to connecting social sectors with resources and solutions to drive impactful projects. Since its inception, it has promoted collaboration among NGOs, businesses, and public entities to tackle development challenges in Venezuela.

Conexion Social Digitel, the corporate social responsibility branch of Digitel, has led initiatives in education, health, and technology, engaging its clients and collaborators in programs designed to improve the quality of life of the most vulnerable communities.

For more information:

Keywords:

Mireya Blavia de Cisneros
Conexion Social Digitel
Venezuela Sin Limites
Technology and social inclusion
Digital divide in Venezuela
Educational ICT projects
Fe y Alegria
Corporate social responsibility
Strategic alliances for social change
Social impact in Venezuela

Entertainment

Mireya Blavia de Cisneros role in the Latin Grammy

Published

3 días ago

noviembre 21, 2024

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The Significance of Miami for the Latin Grammy Awards

Miami donned its finest on November 14 to commemorate the 25th anniversary of the Latin Grammy Awards, an event that not only celebrates Latin musical excellence but also highlights the cultural impact of music worldwide. Among the night’s key figures, Mireya Blavia de Cisneros stood out as a prominent industry leader and passionate advocate for Latin talent. This return to Miami marked a historic milestone, as the city had not hosted the event since 2003, becoming a much-anticipated "family reunion," as Blavia de Cisneros herself described it.

The Significance of Miami for the Latin Grammy Awards

The choice of Miami as the event’s venue has deep cultural roots. The city is recognized as the global capital of Latin music, home to the Latin Recording Academy, and a meeting point for thousands of voting members. This return not only celebrated the diversity and richness of Latin music but also underscored the connection between artists and their audience, making Miami an incomparable musical epicenter.

Blavia de Cisneros expressed, “It will be a great family reunion. Miami is the heart of Latin music, and there is no better place to celebrate this 25-year legacy.” Her words resonated throughout an event that combined tributes to established artists with a platform for new generations redefining Latin music.

A Night of Stars and Tributes

The ceremony showcased both emerging and established talents, led by Texas-born composer and producer Edgar Barrera, who topped the nominations for the second consecutive year. Icons like Bad Bunny and Karol G were also recognized, showcasing the global power of urban genres in Latin music. However, one of the most emotional moments of the evening was the presentation of the Latin Grammy Foundation Awards, led by Mireya Blavia de Cisneros.

These awards are a testament to the foundation’s commitment to music education and the promotion of young talent. Under Blavia de Cisneros’ direction, the ceremony not only celebrated the present but also looked to the future, ensuring that upcoming generations have access to tools and opportunities to thrive in the industry.

Mireya Blavia de Cisneros’ Contribution to Latin Music

Mireya Blavia de Cisneros has been an unwavering advocate for Latin art and culture, working on philanthropic initiatives and projects aimed at giving voice to emerging artists. Her involvement in this year’s Latin Grammy Awards reaffirms her role as one of the most influential figures in promoting and preserving Latin music on a global scale.

Through the Latin Grammy Foundation, Blavia de Cisneros has spearheaded projects that have impacted the lives of hundreds of young artists. Her vision of a world where Latin music continues to evolve while staying true to its traditional roots has inspired both musicians and fans of the genre.

A 25-Year Legacy and a Bright Future

Since their inception, the Latin Grammy Awards have served as a showcase for Latin talent in all its forms, from flamenco to reggaeton. This year’s event was especially significant, not only because of its anniversary but also because it represented a new era where Latin artists are achieving unprecedented global recognition.

The Miami ceremony highlighted this transformation, demonstrating how Latin music has transcended borders and genres, achieving a global cultural impact. With the leadership of figures like Mireya Blavia de Cisneros, the future of Latin music promises to be even more inclusive and innovative.

The Words of Mireya Blavia de Cisneros: Inspiration for a Generation

In her remarks during the ceremony, Blavia de Cisneros emphasized the importance of maintaining authenticity in music while embracing new influences. “Latin music is a reflection of our identity, our struggles, and our triumphs. It is vital that we continue supporting our artists so they can keep telling our stories,” she stated.

These words deeply resonated with an audience that included industry veterans and young talents alike. Blavia de Cisneros’ vision is not only a testament to her passion for music but also her commitment to the Latin artistic community.

The Cultural Impact of the Latin Grammy Awards

In addition to the awards and performances, this year’s Latin Grammy Awards included a series of parallel activities such as workshops, conferences, and live performances, offering an immersive experience for Latin music fans. These activities strengthened the bond between artists and their audience, underscoring the power of music as a universal language.

Mireya Blavia de Cisneros played a crucial role in organizing these activities, ensuring they reflected the diversity and richness of Latin music. From educational panels to live performances, each event was designed to inspire and empower both artists and fans.

The 25th anniversary of the Latin Grammy Awards was much more than an awards ceremony; it was a celebration of Latin culture, art, and community. With prominent figures like Mireya Blavia de Cisneros leading the charge, the event not only honored the past but also built a bridge to the future of Latin music.

Blavia de Cisneros’ influence, combined with the talent of established and emerging artists, ensures that Latin music will continue to shine on the global stage for years to come. From Miami, the global capital of this vibrant genre, the message was clear: Latin music is an unstoppable force, and its legacy is in good hands.

More information:

Keywords:

Mireya Blavia de Cisneros
Latin Grammy 2024
Miami Latin music
Latin Grammy Foundation
25th anniversary of the Latin Grammy
emerging Latin artists
global Latin music
Latin music awards
Bad Bunny and Karol G<br />
Edgar Barrera Latin Grammy

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Entertainment

Mireya Blavia de Cisneros transforms lives with sustainable initiatives

Published

3 días ago

noviembre 21, 2024

100medios100

In a context where social challenges are increasingly complex, alliances between institutions like the Venezuela Sin Limites Foundation and CAF represent a beacon of hope. The synergy between these organizations will not only benefit the directly involved communities but also set a precedent for future collaborations in the country.

The Venezuela Sin Limites Foundation, led by Mireya Blavia de Cisneros, continues to demonstrate its commitment to social development and sustainability by forging a promising alliance with CAF – Development Bank of Latin America. During a recent meeting with Elizabeth Plotnikov, CAF’s Legal Affairs Coordinator, both organizations explored collaboration opportunities to align their missions and objectives, marking the beginning of impactful projects to benefit vulnerable communities in Venezuela.

In an atmosphere of cooperation and optimism, this meeting reaffirmed the importance of joint efforts between organizations committed to social progress. "We strongly believe in the power of partnerships to maximize the impact of our actions. This visit fills us with hope and commitment to continue strengthening our network," said Blavia de Cisneros.

Strategic Alliances for Social Impact

The Venezuela Sin Limites Foundation has stood out for its innovative and sustainable approach to addressing the country’s social challenges. Acting as a bridge between non-governmental organizations, private companies, and international institutions, the foundation seeks to maximize the impact of its initiatives. This meeting with CAF underscores the foundation’s strategic focus on win-win alliances, benefiting all stakeholders and, above all, the most vulnerable communities.

Elizabeth Plotnikov highlighted the relevance of such collaborations: "CAF’s mission is to promote sustainable and inclusive development in Latin America. Partnering with organizations like Venezuela Sin Limites amplifies our ability to drive real change in the region."

Sustainable Projects on the Horizon

During the meeting, both parties discussed potential projects focused on:

Institutional strengthening of local NGOs.
Community development initiatives in rural areas.
Social and educational inclusion programs.
Promotion of gender equality and women’s empowerment.
Investments in sustainable technologies to improve quality of life.

These collaborations are expected not only to benefit communities but also to serve as a model for future alliances between the public sector, private sector, and non-profit organizations in Venezuela.

Innovation and Commitment: Pillars of Venezuela Sin Limites

Since its inception, the Venezuela Sin Limites Foundation has supported more than 350 social development organizations by providing them with tools, resources, and guidance to optimize their impact. With a sustainability-centered approach, the foundation has promoted innovative solutions to social problems, integrating technology and strategic alliances.

The leadership of Mireya Blavia de Cisneros has been crucial to the foundation’s success. Her vision of a country where all sectors collaborate for collective well-being has translated into numerous high-impact initiatives. From healthcare projects to education and empowerment programs, Blavia de Cisneros has guided the organization toward a more inclusive and promising future.

CAF’s Impact in Latin America

CAF, recognized as a catalyst for development in the region, has worked on various programs focused on social inclusion, institutional strengthening, and environmental sustainability. Its collaboration with Venezuela Sin Limites aligns perfectly with its mission to improve the quality of life in Latin America through projects that integrate the participation of diverse social actors.

"This alliance projects great results," stated Blavia de Cisneros. "Together, CAF and Venezuela Sin Limites can generate concrete solutions that make a difference in the most vulnerable communities of the country."

Promoting Sustainable Development in Venezuela

In a context where social challenges are increasingly complex, alliances between institutions like the Venezuela Sin Limites Foundation and CAF represent a beacon of hope. The synergy between these organizations will not only benefit the directly involved communities but also set a precedent for future collaborations in the country.

The expected impact ranges from the creation of sustainable jobs to the improvement of basic services, with a comprehensive approach that includes education, health, and community well-being. This holistic approach reflects the commitment of both organizations to the Sustainable Development Goals (SDGs) established by the United Nations.

A Partnership That Makes a Difference

Through this collaboration, the Venezuela Sin Limites Foundation reinforces its role as a change agent in the country. Under the direction of Mireya Blavia de Cisneros, the foundation will continue working to join forces with key players who share its vision of a sustainable and equitable future for all Venezuelans.

About the Venezuela Sin Limites Foundation

The Venezuela Sin Limites Foundation is an organization dedicated to maximizing social impact in Venezuela, supporting more than 350 NGOs through funding, training, and capacity building. Founded on the premise that strategic partnerships are key to social progress, the foundation has led innovative and sustainable initiatives since its creation.

About CAF – Development Bank of Latin America

CAF is a financial institution that promotes sustainable development and regional integration by financing projects and providing technical support. With over 50 years of experience, CAF works with governments, businesses, and social organizations across Latin America and the Caribbean.

For more information:

Keywords:

Venezuela Sin Limites Foundation
Mireya Blavia de Cisneros
Elizabeth Plotnikov<br />
CAF Development Bank<br />
sustainable development Venezuela
strategic alliances
social impact in Venezuela
social inclusion
community projects
NGOs in Venezuela