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JAAA sets year-end target for Carifta sponsorship

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JAAA sets year-end target for Carifta sponsorship

“In this particular case, there are always the COVID-19 issues. Just about every issue that is raised everybody mentioned the word COVID-19, although we know that it’s not everybody or every entity in this country is making losses because of COVID. Regardless, we take everything into account and that is why we are approaching it from all sources.”

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JAMAICA ATHLETICS Administrative Association (JAAA) treasurer, Ludlow Watts, says that they are hoping to finalise sponsorship for the 2022 Carifta Games by the end of December, as they begin preparations to host the event in five months’ time.

Jamaica will stage the 49th edition of the competition next April, in place of originally selected host Guyana, who informed the North American, Central American and Caribbean Athletics Association (NACAC) of their inability to host the event.

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In addition to the COVID-19 protocols that are pending approval, the JAAA also have to contend with funding the venture, which is estimated to cost J$150 million. While acknowledging the challenges of putting on the event in five months, Watts says that they are looking towards assistance from the private sector, with a minimum target of US$360,000 (J$56.02 million) to start getting things prepared.

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“That’s about the least that we would really want to garner because that is what we would really need to help us to ensure that we want to have a good championship,” Watts told The Gleaner.

“In this particular case, there are always the COVID-19 issues. Just about every issue that is raised everybody mentioned the word COVID-19, although we know that it’s not everybody or every entity in this country is making losses because of COVID. Regardless, we take everything into account and that is why we are approaching it from all sources.”

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